2011 is gone, and 2012 has rolled in without missing a beat. The social media marketing industry keeps growing in leaps and bounds. I often hear business people say social networking is like the Wild Wild West! So answer this question for me. Would it be valuable in the event that you knew the future social media trends for 2012? How wonderful would it not be to know what trends are in store for the coming year? Could you adequately prepare for this rapidly changing industry? In this posting, I provide my 2012 predictions for the evolving trends in the social-networking industry. It’s always gratifying when my predictions become a reality. My predictions are not based on any type of special powers. They are predicated on my industry research, what I read and what I see happening every day in my own work. My accuracy rate in the social media industry has been about 97 percent. However, even when I’m wrong it’s only because my timeline ended up being longer than I thought it had been going to be. I have a knack for spotting social media marketing trends. Which article lists four powerful trends unfolding right now. You can benefit from what I say or ignore me, the choice is yours. Either way these trends will unfold as the year progresses. So read on and heed my advice. Prepare your social media campaigns to make the most these trends for 2012 and beyond.

Prediction #1) SOCIAL MEDIA MARKETING Networks and Marketing will continue steadily to grow at an alarming rate.

Last year Facebook grew from around 600 million to 800 million users based on whose numbers you think. Twitter and LinkedIn also both showed growth and added many new features, (in addition they both acquired several new partners and internet assets). Add to this, Google started Google+, and Microsoft is said to be in the works of creating their own social networking. The adoption rate of small company will lead the way, but expenditures by large corporations will exceed that of both small and medium-size businesses. My first advice for you is; create and implement “an employee social media use policy” to control business hour usage. Second, create a social media marketing plan to reach and engage this enormous market. Combining both engagement and ppc campaigns work best.

Prediction #2) Among the largest players in the social media arena can make a “miss step” in 2012.

I believe that one of the very best four SOCIAL MEDIA MARKETING Network companies will make an expensive mistake causing them to reduce significant market share. At this time several of the larger social media marketing giants like Facebook, Twitter, and LinkedIn all share one crucial flaw. They make an effort to make it almost impossible to talk to them. Take Facebook, for example. They do not list any contact information other than a Facebook page. Sure they will have plenty of help pages. Yes, Facebook has a blog, plenty of YouTube videos, but provides no phone number where one can call and talk to a human being? They do have a Facebook page it is possible to enter suggestions on, but that’s it. What happens when you get yourself a strange message from Facebook, or you’re having trouble together with your account? You post a note and never get yourself a reply! Twitter and LinkedIn are not much better. They don’t list a contact phone number or address either. However, I’ve found that they do answer your email and posted messages, although it sometimes takes so long as seven days to acquire a reply.

In my opinion, of the most notable three social media marketing companies, LinkedIn provides the best service. Google is new in this game. It’s not as an easy task to lump them in with all of those other social media marketing giants yet. However, I can tell you that Google has a notoriously poor customer service reputation. It has been my experience with Google that the quality of service you receive depends upon the person you obtain on the phone. The good news is that you can obtain someone on the telephone! Google does list contact numbers. My advice to any business is simple, be ready to create changes to your social media marketing campaign if you need to. Furthermore, if you’re using the top four social media services, make a backup of your data. This is if you happen to opt to make “the switch” and ditch one of these players.

Prediction #3) Google+ will become among the top 3, in the social networking arena by the finish of 2012.

I know I’m going from a limb here, but I really believe that is inevitable. Google’s share size and current customer base will allow Google+ to grow at a much faster pace than other social media sites. The exact amount of Gmail users isn’t public, but we do know that it is huge! I have read estimates ranging from about 190 million to 250 million accounts. Furthermore, Google owns so many internet properties, that they can easily integrate using these properties into their social networking. This adds value to their social network. Add to this, the fact that Google owns Google Search, Google AdWords, YouTube, Blogger and Picasa. Are you starting to get the picture? Google is gigantic. Google controls the lion’s share of internet traffic and advertising dollars.

Google has also had the opportunity to make a social-networking product that is convenient to use, internet search engine friendly and innovative. These qualities’ have made them the web leader they are today. Motivational Content am not sure they can keep this frantic pace forever, but for 2012, it is a done deal. My advice for you is to review what your location is spending your advertising money and see if it seems sensible using the Google properties. If you’re an individual, and also have been waiting on the sideline with Google+, stop what you’re doing and take the 10 minutes to create a Gmail and Google+ account. In the event that you already have a Gmail account, this can only take you about 5 minutes. The bonus here is you can even create a Google+ Brand page with out a lot of fuss.